I can't get enough of...
+
- Learning new card games
- Collecting sea glass
- Eating Scones
- My Le Pen
Brand identity + Art direction
The Penny House reimagines the modern coffee shop as a vibrant intellectual hub inspired by the 17th-century Penny Universities, spaces where people gathered over coffee to exchange ideas, debate, and learn from one another. By pairing coffee with workshops, discussions, and collaborative events, The Penny House creates a welcoming third space designed for curiosity, connection, and shared growth.
A coffee shop designed for more than coffee.
Many modern coffee shops feel transactional, offering a place to buy a drink but not necessarily a place to connect, linger, or exchange ideas. The Penny House responds to that gap by reintroducing the café as a true third space built around conversation, curiosity, and community.
Small change can still spark big ideas.
Inspired by the original Penny Universities, The Penny House turns the simple act of buying a coffee into an invitation to think, share, and participate. The brand reframes the café as a place where accessible everyday rituals can lead to conversation, discovery, and meaningful exchange.
A brand system built around gathering and exchange.
The project includes a full brand identity, environmental touchpoints, campaign direction, and in-store experience system designed to make The Penny House feel thoughtful, welcoming, and intellectually alive. Every detail supports the idea of coffee as a catalyst for connection.
A launch campaign celebrates the beautiful candid moments we love having disposable cameras for, but reinforces how the product achieves that without waste.
From rough to refined
Gathering references, shaping the house voice.
Early sketches where cents became sense.
Discovering the atmosphere and setting the tone.
Refining the identity through form and feel.
More logo sketching