I can't get enough of...
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- Learning new card games
- Collecting sea glass
- Eating Scones
- My Le Pen
Visual Strategy + Ad Campagin
You don't need a drink to deserve rest.
The "See Clearly. Choose Wisely." campaign transforms familiar wine labels and alcohol visuals into moments of awareness by distorting typography and embedding fact-driven messaging directly into recognizable label designs.
A campaign that meets people where habits already live.
Alcohol is deeply embedded in everyday social rituals, making it hard to challenge without feeling preachy. Clearer Choices responds to that tension by working within familiar visual language — wine labels, bottle designs — and quietly disrupting them to create a moment of pause.
See clearly. Choose wisely.
By embedding awareness messaging directly into the visual codes of alcohol culture, the campaign creates brief but powerful moments of clarity. It doesn't lecture — it disrupts just enough to make someone think twice.
Label design, campaign posters, and visual disruption.
The project includes a full campaign system — distorted wine labels, fact-driven typography, and portrait-based posters — all designed to blend into familiar spaces before revealing their message.
By interrupting the routine imagery of drinking, the campaign encourages viewers to pause, reflect, and reconsider their relationship with alcohol. Rather than lecturing, Clearer Choices uses subtle visual disruption and clever messaging to create a brief but powerful moment of clarity—reminding people that informed decisions start with seeing clearly.
This campaign expands the brand message by showing how alcoholism often hides behind everyday faces. Each poster features an unassuming portrait blurred and distorted through typography, representing how addiction can quietly exist within ordinary lives.
From rough to refined
Initial sketches and early concept thinking.
Pulling visual references and shaping the tone.
Testing layouts, form, and structure.
Refining details, color, and hierarchy.
Bringing everything together in the final system.