I can't get enough of...
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- Learning new card games
- Collecting sea glass
- Eating Scones
- Using my Le Pen
Brand Identity + Package Design
A reset routine that performs
NOKA is a high-performance makeup remover designed for performers who rely on heavy, long-lasting makeup night after night. Built to melt through stage-grade products, mascara, sweat, setting spray, and everything in between, NOKA resets skin quickly and effectively without harsh scrubbing or over-stripping. The brand focuses on the often-overlooked routine that happens after the performance ends, giving dancers, actors, and performers a remover that works as hard as they do.
Skincare made for the part of performance no one talks about.
Performers spend hours in heavy, long wear makeup, but the removal process is often treated like an afterthought. Noka responds to that gap by creating a remover specifically designed for stage grade products, helping skin recover quickly and gently after the spotlight turns off.
A remover that works as hard as the performance itself.
Noka reframes makeup removal as part of the performance routine, not the cleanup after it. The brand positions skincare as recovery, creating a system that feels effective, elevated, and tailored to performers who need products that can truly keep up.
Packaging and branding built around performance and recovery.
The project includes a full brand identity, packaging system, campaign direction, and product experience designed to feel bold, clean, and high performing. Every touchpoint supports the idea that performers deserve a routine that is just as intentional as the makeup they wear.
This ad campaign positions Noka as the high performance makeup remover that takes performers from stage makeup to bare skin, reinforcing the brand as skincare that works as hard as they do.
Initial sketches and early concept thinking.
Pulling visual references and shaping the tone.
Testing layouts, form, and structure.
Refining details, color, and hierarchy.
Bringing everything together in the final system.