I can't get enough of...
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- Learning new card games
- Collecting sea glass
- Eating Scones
- Using my Le Pen
Not that Sweet: Social Media Strategy + Content Creation
A better for you hot chocolate.
Overview
Not That Sweet reimagines the traditional hot chocolate experience through premium ingredients, thoughtful branding, and a modern café aesthetic. As the brand's part-time designer and content creator, I developed social media content, promotional materials, and AI-assisted product photography concepts that brought the brand to life across digital touchpoints. Through strategic content creation and visual storytelling, I helped build a cohesive and recognizable brand presence while highlighting the product's handcrafted approach and better-for-you positioning.
Making better-for-you feel warm, playful, and craveable.
Not That Sweet had the opportunity to stand out by making better-for-you hot chocolate feel cozy, premium, and approachable.
A modern hot chocolate brand that balances comfort and wellness.
Through warm visuals, playful messaging, and elevated content, Not That Sweet transforms a nostalgic drink into a modern everyday ritual.
Social strategy, content creation, and AI-assisted product imagery.
I created social content, promotional graphics, product photography concepts, and visual storytelling assets for the brand.
Featured Reels:
Starting with photographs of the actual product packaging, I used AI image generation tools to transform them into hyper-realistic product visuals. Through careful prompting and art direction, I enhanced lighting, textures, and environmental details to achieve a photoshoot-quality look while preserving the original designs. This process allowed me to quickly visualize the brand across campaigns, social media, and promotional applications while maintaining creative control throughout.