I can't get enough of...
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- Learning new card games
- Collecting sea glass
- Eating Scones
- Using my Le Pen
Package Design + Brand Identity
Cobre is a self-tanning brand designed to bring effortless, natural-looking color into the self-care routines of modern men. Inspired by copper, a material known for its resilience and warmth, the brand embraces authenticity, confidence, and subtle enhancement.
A more refined take on men’s self tanning.
Men’s self tanning is often either overlooked entirely or marketed in a way that feels exaggerated, unnatural, or gimmicky. Cobre creates an opportunity to introduce a more elevated alternative, one that feels approachable, understated, and aligned with modern men’s grooming routines.
Confidence, warmth, and color without the performance.
Inspired by copper and its quiet strength, Cobre positions tanning as subtle enhancement rather than transformation. The brand focuses on natural looking results, effortless application, and a tone of confidence that feels mature, clean, and real.
A grooming brand built around simplicity and ease.
The project includes a full brand identity, packaging system, and product line designed to make self tanning feel straightforward, premium, and wearable. Every touchpoint supports a tanning experience that is natural, effortless, and true to the person using it.
From rough to refined
Initial sketches and early concept thinking.
Pulling visual references and shaping the tone.
Testing logo directions and brand personality.
Building the color palette and visual language.
Exploring packaging forms and product hierarchy.
Testing layouts, form, and structure.
Refining details, color, and hierarchy.
Refining the brand into a cohesive product system.
Bringing everything together in the final system.