I can't get enough of...
+
- Learning new card games
- Collecting sea glass
- Eating Scones
- My Le Pen
UI/UX & Brand Identity
Let their imagination run wild with.
Once Upon a Doodle sparks the magic of imagination by helping children turn their doodles, ideas, and dreams into stories they can share. By transforming simple drawings into narratives, the app encourages creativity while strengthening early literacy skills and confidence.
A more imaginative way to turn creativity into confidence.
Children are constantly drawing, imagining, and inventing, but those ideas often stay trapped on a page. Once Upon a Doodle creates an opportunity to turn everyday doodles into something larger, helping kids see their creativity as meaningful while also supporting literacy and self expression.
Every doodle holds the beginning of a story.
The app transforms children’s drawings into personalized stories, making imagination feel active, magical, and real. By bridging drawing, storytelling, and technology, Once Upon a Doodle encourages kids to see their ideas as something worth building on and sharing.
A playful system designed for kids and parents alike.
The project includes the app interface, brand identity, printed book experience, and a parent facing dashboard that keeps families involved in the storytelling process. Together, these touchpoints turn simple doodles into interactive stories and lasting keepsakes.
The parental feature gives parents a dedicated website dashboard where they can stay involved in their child’s creative journey. From the portal, parents can manage accounts, track stories and books their child has created, monitor activity, and order printed keepsake books.
The Campaign: Imagination Meets the Real World
Through playful visuals, bright colors, and imaginative copy, the campaign captures the magic of creativity meeting technology. It encourages parents to see every doodle as the beginning of something bigger.
From rough to refined
