I can't get enough of...
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- Learning new card games
- Collecting sea glass
- Eating Scones
- Using my Le Pen
Sustainable Design + Brand Identity
The Woven Leaf reimagines everyday household cleanup through sustainability and thoughtful design. By transforming used tea bags into durable, ultra-absorbent fibers, Camellia creates eco-friendly tea towels that give post-brew waste a second life.
Turning everyday waste into something worth keeping.
Used tea bags are one of the most overlooked forms of household waste. The Woven Leaf responds to that gap by transforming them into a premium, functional product — reframing sustainability as something desirable rather than sacrificial.
A second life for every cup you brew.
The Woven Leaf positions sustainability as a natural extension of ritual. Rather than asking people to give something up, the brand gives them something back — a beautifully made product that starts where your tea ends.
Brand identity, packaging, and campaign built around circularity.
The project includes a full brand identity, packaging system, and ad campaign designed to feel warm, considered, and rooted in the idea that good design and sustainability are not opposites.
This ad campaign brings The Woven Leaf's sustainability story to life by showing how used tea bags are transformed into premium paper towels for everyday messes.
Initial sketches and early concept thinking.
Pulling visual references and shaping the tone.
Testing layouts, form, and structure.
Refining details, color, and hierarchy.
Bringing everything together in the final system.
Bringing everything together in the final system.