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Manner Map: Global Travel & Etiquette App
UI/Ux & Brand identity

Mind your manners

Overview
Manner Map is a travel and etiquette app dedicated to guiding users through the nuances of cultural etiquette across the globe. By providing real-time, country-specific insights into social customs, the app helps travelers navigate unfamiliar cultural norms, avoid common social missteps, and interact more respectfully with people around the world. Rooted in the idea that better travel begins with cultural understanding, Manner Map empowers users to become more mindful, informed, and confident global travelers.    
A quick look at the problem, gap, or tension behind the project.

        Travelers often want to be respectful, but cultural etiquette is not always obvious or easy to access in the moment. Manner Map was created to help people travel more thoughtfully, avoid social missteps, and feel more confident navigating unfamiliar customs.      

The core concept that shaped the direction of the brand.

        Better travel begins with cultural understanding. Manner Map turns etiquette into something approachable, useful, and easy to carry with you, giving travelers real-time access to the social insights they need before small mistakes become uncomfortable moments.      

A closer look at what was made and how it comes to life.

        The project includes a full brand identity, app interface, supporting campaign, and travel-focused messaging system designed to help users access country-specific etiquette tips in a way that feels clear, modern, and intuitive.      










The Campaign: Know Before You Go
The Manner Map campaign promotes culturally respectful travel by delivering real-time etiquette insights through bold, engaging ads placed in global transit spaces where modern journeys begin.







From rough to refined  

Process image 1

Initial sketches and early concept thinking.

Process image 2

Prototyping the app

Process image 3

Testing layouts, form, and structure.

Process image 4

Design happens everywhere (even on vacation)

Process image 5

Bringing everything together in the final system.



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Everything on this site was ideated,
 designed, art directed, built, written,
and edited by me.    
© 2026 Abigail Galrao
Updated April 2026