I can't get enough of...
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- Learning new card games
- Collecting sea glass
- Eating Scones
- Using my Le Pen
Saunacuse: Social Media Strategy + Art Direction Creation
At SaunaCuse, I lead social media content creation with a strong focus on art direction, visual storytelling, and video production. My role includes concepting and directing content shoots, creating photo and video assets, developing social campaigns, and designing promotional materials that strengthen the brand’s presence across digital platforms. Through strategic content creation and marketing initiatives, I help drive engagement, increase brand awareness, and support business growth.
NSTAGRAM: @saunacuse 4,000+ followers
A quick look at the challenge behind the brand.
Many wellness services can feel intimidating, expensive, or difficult to understand. SaunaCuse had the opportunity to position itself as a welcoming destination that makes recovery, self-care, and wellness treatments feel approachable, educational, and part of an everyday routine.
The core concept that shaped the creative direction.
Wellness should feel accessible, not overwhelming. By focusing on authentic experiences, calming visuals, and educational content, SaunaCuse transforms wellness services into simple rituals that help people look better, feel better, and prioritize themselves.
A closer look at what was created and why.
The project centered on developing a consistent social media presence through art-directed media days, photoshoots, and video content. Content was designed to showcase the SaunaCuse experience, educate customers on infrared sauna therapy, red light therapy, teeth whitening, and spray tanning services, and build a library of assets that could drive awareness, engagement, bookings, and product sales across digital platforms.
A quick look at the challenge behind the brand.
I work closely with photographers, videographers, and team members on set to guide composition, lighting, messaging, and overall creative direction. In addition to art direction, I create and manage social media content, produce video assets, and design promotional materials that help strengthen brand awareness, drive engagement, and support business growth across digital platforms.
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